One question we get a lot here in Utah is "Should I use ad extensions?" To those in the PPC Management business, this seems like a no-brainer, but to people new to AdWords we can understand why it's not clear.
Ad extensions can seem like a bit of a mystery, but we answer this question the same way every time. Yes, YES, and YES!! Everyone using AdWords should use every ad extension that makes sense for their business. Here are four reasons to use ad extensions:
- They make your ads BIGGER. A larger ad takes up more room on the screen, which means there is less room that can be taken up by your competitors. Bigger is better!
- They cost the same per click as AdWords ads without them.
- They get more impressions. If you are struggling to get more impressions for your ads, make sure you are using as many ad extensions as are relevant to your business. All other things being equal, Google will show an ad with extensions before an ad without.
- Finally, and most importantly, they provide more useful information to the searcher. Google has put a serious emphasis on user experience. Anything they can do to put more useful information in front their users, they'll do, which includes placing a priority on ads that they think provide more value to the user.
Not using ad extensions? Have your PPC manager to add them to your AdWords advertising today for an immediate positive impact on your digital marketing performance.