Chances are, if you've been advertising on AdWords for a while, you're using all of the ad extensions.  I mean hey, they only make your ad bigger and push your competitors farther down the page.  Plus they make the ad more interesting and compelling to click.  But have you heard of the new Click to Message as extensions, also known as Click to Text ad extensions?

Considering the amount of time people spend on their mobile devices, it's no wonder Google is making it easier for consumers to communicate with the brands they love.  By setting up Click to Message ad extensions you can give users an easy way to start a conversation with you.  They are simple to create and you can create a pre-written message tailored to your product or service.

As your paid search manager to set up your Click to Message extensions so you can capitalize on those moments when your potential customers can't make a call and don't want to search for your mobile form.